Boutique financial planning built for Indonesian women who are ready to take charge of their future — with clarity, confidence, and a strategy that works for modern life.
DNA Finance is a boutique financial planning firm founded in Jakarta by Aliyah Natasya — a Certified Financial Planner with 15+ years spanning institutional banking, wealth management, and financial education.
We serve Indonesian middle-income women — particularly the younger, urban, and digitally-savvy generation seeking a modern approach to wealth building that reflects their values and ambitions.
Every service is designed to meet you where you are and grow with you — from your first investment to building a legacy.
Cashflow management, debt structuring, savings strategy, and goal-based investment roadmaps tailored to every stage of your life.
Modern portfolios built around you — stocks, mutual funds, and alternatives suited to your risk profile, timeline, and values.
Islamic finance-compatible strategies for long-term wealth, estate planning, and building a financial legacy that lasts generations.
Cohort programmes, corporate workshops, and online masterclasses that give you the knowledge to make confident money decisions — for life.
We begin by designing a clear picture of where you are and where you want to go — cashflow audit, values mapping, life-stage assessment, and a personalised financial blueprint built around you.
Personalised investment strategy, debt restructuring, and protection planning across 1, 5, and 20-year horizons. We nurture your growth consistently — your plan moves with your life, not against it.
Wealth scaling, Islamic estate planning, business succession, and next-generation financial education. Because the most powerful thing you can do is act — and keep acting — with confidence.
Earns well but feels overwhelmed by financial decisions. Uses GoPay and OVO, but has never opened a brokerage account. Knows she should be doing more, but doesn't know where to start.
Reads financial Reddit, watches YouTube breakdowns, and distrusts traditional advisors. Sophisticated enough to know what she wants, but needs someone credible and transparent she can trust to execute.
High income, stock options, and family obligations. She's been "too busy" to deal with her money properly. Knows she needs a plan — needs someone to take it off her plate and do it right.
A financial strategist who believes that money is personal — and that the best advice is the kind that sees the whole you, not just your net worth.
Aliyah brings 15+ years across HSBC, CIMB Niaga, Zurich Topas Life, and Mirae Asset — combined with a Certified Financial Planner credential, Islamic financial planning certification, and a personal mission to make sophisticated financial thinking accessible to every Indonesian woman.
As one of Indonesia's most trusted personal finance educators with 100K+ followers, Aliyah built DNA Finance to do what no one else in the market was doing: combine institutional-grade expertise with the warmth, cultural fluency, and modern perspective her audience deserves.
"Aliyah was the first advisor who didn't make me feel stupid for not knowing things. She explained everything in a way that made me feel empowered, not overwhelmed."
"I came in thinking I just needed help with stocks. I left with a complete financial plan, a clearer head, and for the first time, actual confidence about my future."
"The DNA cohort changed my relationship with money completely. The community alone was worth it — women who actually talk about this stuff, openly."
Answer 5 questions. Get a personalised assessment of where you stand — and your first step forward.